Runway Gen 4: Comprehensive Guide to the New AI Video Generation Model
Runway Gen-4 is the latest version of the advanced AI video generation model, setting new standards in creating film content using artificial intelligence. Thanks to significant advancements in image processing and motion algorithms, Gen-4 significantly outperforms its predecessors in terms of realism, fluidity, and visual consistency.
The main goal of the Gen-4 model is to enable video creators, filmmakers, animators, and artists to achieve cinematic effects without relying on traditional film production methods. This tool allows for the rapid generation of short clips that, thanks to the use of advanced AI technologies, are characterized by high visual quality and realistic character and camera movement.
Problem character consistency across scenes – resolved! Runway Gen-4 is groundbreaking due to its ability to maintain character consistency across different shots, which was a major challenge in previous versions. Now, users can create series of clips where the character retains visual and motion characteristics, which is crucial in creating narrative sequences.
The innovation of this model also lies in the ability to customize visual style and dynamic camera motion, making it an extremely versatile tool in the hands of creators. From feature films to marketing content and animations – Gen-4 is applicable wherever quality, fluidity, and a professional appearance are essential. In the following sections of the article, we will discuss key features, the creation process, and best practices for utilizing this unique model in detail.
Key Features and Innovations in Gen-4
Runway Gen-4 introduces a range of groundbreaking features and innovations, significantly expanding the possibilities of video generation using AI. Below, we present a detailed description of the key features and innovations offered by this model.

Character and Scene Consistency
One of the most significant challenges in video generation using artificial intelligence has always been the issue of visual consistency and fluidity of motion. In previous models, problems often arose in maintaining a consistent character appearance, changes in details between shots, and lack of fluidity in animation. Runway Gen-4 effectively addresses these problems by utilizing new image processing algorithms and real-time data analysis.
Gen-4 can recognize and maintain characteristic features of characters, such as facial features, clothing, or color schemes, enabling the creation of a series of clips with high visual uniformity. This allows creators to produce longer projects where characters do not change their appearance between fragments. An example is creating a video sequence based on a single protagonist, where visual changes are minimal, and movements are smooth and consistent.
Motion Realism and Dynamics
The naturalness of motion is a key element of realistic video. Runway Gen-4 excels in this regard thanks to advanced algorithms that enable smooth transitions between movements and detailed physical representation. The new model takes into account aspects such as:
- Facial Expressions: Realistic rendering of emotions.
- Body Movements: Smooth transitions in dancing, running, or fighting.
- Interactions with the Environment: Movement of objects influenced by the character’s actions.
This makes it possible to generate dynamic scenes where movements are not only smooth but also realistic, significantly enhancing the quality of the final video material.
Variety of Formats and Resolutions
To meet the diverse needs of creators, Runway Gen-4 supports multiple output formats. This allows for video creation in various aspect ratios, such as:
- 16:9 – Panoramic format, ideal for film and television productions.
- 9:16 – Vertical format, used in social media (Instagram, TikTok).
- 1:1 – Square format, often used in social media posts.
- 4:3 – Traditional TV format, still popular in archival materials.
- 3:4 – Inverted vertical format, less commonly used but useful in specific projects.
- 21:9 – Cinematic format, used in epic film productions.
This variety makes it possible to adapt the video to the requirements of different platforms and publication formats.
Integration of Visual Styles
Runway Gen-4 allows for creating materials in various visual styles, making the tool extremely versatile. Creators can generate videos in styles such as:
- Live-action: Realistic appearance, like in classic films.
- Stop-motion animation: Frame-based motion characteristic of animated films.
- Smooth animation: Seamless transitions, perfect for dance and sports scenes.
- VFX: Special effects giving scenes a futuristic look.
- Cinematic: Film style with deep color grading and lighting effects.
The use of visual styles enhances the creative possibilities and allows for adapting the video to the creator’s artistic vision.

Using Input Images
The input image serves as the foundation for generating videos in Runway Gen-4. Its quality and composition directly influence the final effect. To achieve the best results, it is essential to consider a few aspects:
- High Resolution and Quality: Avoid low-resolution images, which may result in blurriness or lack of detail.
- Composition Coherence: The character should be clearly distinguished from the background, and the image layout should reflect the planned motion and set design.
- Lighting and Style: Choose an image with well-defined lighting that matches the scene’s concept.
Selecting an image that fits the planned atmosphere and dynamics is crucial for creating a smooth and realistic video.
Best Practices in Creating Prompts
Creating effective prompts in Runway Gen-4 is essential for generating realistic and dynamic videos. Here are some crucial guidelines to follow when crafting your prompts.
How to Write Effective Prompts: Simplicity, Precision, and Order of Information
One of the most important factors in writing effective prompts is keeping them simple. Runway Gen-4 responds best to short, clear descriptions of movement and scene dynamics. Avoid lengthy, complicated sentences. Focus on one core action at a time.
- Simplicity: Use simple, direct verbs such as “run,” “jump,” “turn.” Avoid complex descriptive phrases that may confuse the model.
- Precision: Specify movement within a spatial context, e.g., “The character runs toward the camera” rather than just “The character moves.”
- Information Order: Start with the main subject’s movement, follow with camera motion, and finally add the visual context or style.
Examples of Good and Bad Prompts: Error Analysis and Best Practices
Errors in prompt creation often result from too much information or vague phrasing. Below are examples of effective and ineffective prompts and a brief analysis of each.
Bad Prompt: “The character slowly runs, looking back, while the camera moves in the opposite direction, showing her face as leaves swirl around.”
Problem: The sentence is overly complex, making it hard to interpret the direction and dynamics of the movement.
Good Prompt: “The character runs toward the camera, turning her head to the left. Leaves swirl around.”
Why it’s good: Concise, clear instructions focusing on one main action at a time.
Iteration and Testing Prompts: How to Optimize the Content to Get the Desired Effect
Even well-crafted prompts may require iteration. Video generation is a process that demands adjustments and refinements.
Iterative Testing: Start with a basic prompt and gradually add elements like camera motion or environmental details. This helps isolate which factors affect the outcome.
Result Evaluation: After generating the clip, examine the movements for unexpected shifts or inconsistencies. A single unclear prompt element can distort the entire video.
Prompt Editing: Modify one aspect at a time to identify which part causes issues. For instance, if the camera motion seems unnatural, adjust its description while keeping the character movement the same.
Prompt Elements in Runway Gen-4
Prompt elements in Runway Gen-4 are the key to creating realistic and well-composed videos. Each element has a specific function and application.
- Subject Motion
Subject Motion defines the primary movement of the object or character in the scene. Runway Gen-4 allows for precise movement descriptions using straightforward and accurate verbs.
Best Practices for Subject Motion: Use clear verbs and indicate the movement direction, e.g., “The character walks slowly toward the sunset.”
Multiple Subjects: Clearly specify who does what, e.g., “The woman dances while the man watches.”
2. Scene Motion
Scene Motion describes the movement of environmental elements or the background. It plays a vital role in creating a sense of space and atmosphere.
Scene Motion Examples: “Leaves swirl in the wind,” “The door creaks open slowly.”
Achieving Realistic Scene Motion: Use physical phenomena descriptions, such as “Smoke drifts gently upward.”
3. Camera Motion
Camera Motion determines how the camera moves within the scene, influencing how the action is portrayed. Runway Gen-4 supports various camera movements.
Types of Camera Motion:
Tracking: Moving parallel to the subject.
Panning: Horizontal camera sweep to reveal a scene.
Tilt: Vertical camera movement to show height.
Dolly: Moving closer to or away from the subject.
Handheld: Slightly shaky, adding a natural feel.
4. Style Descriptors
Style Descriptors define the visual aesthetics and mood of the video. Properly chosen descriptors help set the tone and enhance the scene’s impact.
Popular Styles:
Cinematic: Rich colors, deep shadows, and dramatic lighting.
Handheld: Realistic, slightly shaky movements.
Smooth Animation: Ideal for fluid, dance-like scenes.
Vintage: Aged, grainy visuals for a nostalgic atmosphere.
Live-action: Realistic textures and detailed environments.
Using these prompt elements correctly allows creators to achieve the intended visual effects while maintaining consistency throughout the generated clips.
Video Creation Process in Runway Gen-4
Creating videos in Runway Gen-4 involves several key stages. Proper preparation of the input image, writing a prompt, configuring settings, video generation, and iteration are fundamental to achieving professional-looking clips.
- Preparing the Input Image
The input image forms the basis for video generation in Runway Gen-4. Its quality and composition directly affect the final result. To achieve the best outcomes, consider the following aspects:
High Resolution and Quality: Avoid low-resolution images that may cause blurring or lack of detail. It is recommended to use HD or higher-quality images.
Composition Coherence: The character should be distinctly separated from the background, and the layout should reflect the intended movement and set design.
Lighting and Style: Choose an image with well-defined lighting that matches the planned scene concept.
An effective input image should naturally align with the planned atmosphere and dynamics of the video. For a dynamic scene, use an image that already contains elements of motion (e.g., a flowing coat) and strong directional lighting.
2. Writing the Prompt
The prompt is the most crucial element in the video generation process. When creating a prompt in Runway Gen-4, it is important to follow several guidelines to obtain the most realistic and consistent results.
Clarity and Simplicity: Use short, clear sentences. Avoid complex syntax and compound sentences.
Precise Movement Description: Focus on one aspect of movement in a single sentence, such as: “The character runs towards the camera.”
Context of Movement and Style: If the video should be dynamic, add elements that enhance the motion, like “Wind blows through the character’s hair.”
Focus on One Theme: Avoid mixing movements of different characters in a single sentence, as this may cause ambiguity.
Good Prompt Example: “The camera follows the runner in the forest, with leaves swirling around.”
Bad Prompt Example: “The character runs fast, looks at the camera, while a dog walks by.”
3. Configuring Settings
After preparing the image and prompt, it is time to configure the video generation settings. Runway Gen-4 offers several important parameters to consider:
Clip Duration: Choose between 5 or 10 seconds. Opt for a longer clip if the scene requires a more extended narrative.
Resolution and Format: Depending on the target platform (YouTube, Instagram), select the appropriate format (e.g., 16:9 for films, 9:16 for social media).
Visual Style: Choose “cinematic” for dramatic scenes or “smooth animation” for dance sequences.
Credits: Check the availability of credits before starting the generation to avoid interruptions.
4. Video Generation
The generation process in Runway Gen-4 is automatic once the “Generate” button is pressed. The system analyzes the input image, prompt, and selected settings to create the video in real-time.
During generation, it is advisable to monitor the process and review previews. This allows early detection of potential errors in motion or style. Once generation is complete, the video is available for download or further editing.
5. Iteration and Improvements
Iteration is the process of refining the generated video by modifying the prompt or settings. Regardless of the initial result, it is worth conducting several attempts to achieve the desired effect.
Result Analysis: Check whether the character’s movement is smooth and consistent. Pay attention to visual consistency throughout the clip.
Minor Adjustments: If a specific movement appears unnatural, adjust it in the prompt without changing the rest.
Style Experimentation: Changing the visual style can significantly alter the final output. For instance, “smooth animation” may work better for dynamic scenes.
Documenting Changes: Save successive prompt versions to compare results and select the best one.
Proper iteration is essential for success when creating videos with Runway Gen-4. A systematic approach helps achieve optimal results even in more complex scenes.
6. Cost of Generation
Creating videos with Runway Gen-4 requires credits, which vary depending on the clip length and selected settings.
Clip Length: Shorter clips (5 seconds) are cheaper compared to longer ones (10 seconds). Consider whether a longer sequence is necessary.
Generation Mode: Advanced modes, such as high-resolution generation or “cinematic” style, may require more credits.
Video Style: Choosing “live-action” may be less expensive than more complex stop-motion animations.
Managing Credits Effectively
To optimize credit usage, follow these strategies:
Plan Clip Length: Start with a shorter version before generating a full 10-second clip.
Optimize the Prompt: Focus on one movement and simple descriptions during initial tests to avoid wasting credits.
Consistent Settings: Decide on the preferred style and resolution upfront to avoid repeating generation with minor changes.
Runway Gen-4 is a versatile tool that introduces a new quality in video generation through artificial intelligence. With advanced algorithms, the model offers exceptional motion fluidity, visual consistency, and the ability to create clips in diverse styles. The innovation of Gen-4 lies in its ability to integrate visual styles and precisely control character and camera movement, making it an invaluable asset for video creators.
With support for multiple formats and resolutions, Runway Gen-4 as well as Kling AI, Hailuo Ai, Veo 2 prove effective in both film production and creating marketing and social media content. Applying the best practices for prompt creation ensures realistic and captivating videos at minimal cost. This tool revolutionizes AI video creation, becoming an essential element of the modern creator’s toolkit. Read more on official site

I am an AI Filmmaker, Producer, and Educator, specializing in AI-driven video generation for film, sales, and advertising. As the founder of AI Filmmaking Academy, the first learning platform where filmmakers, cinematographers, and Directors of Photography (DoPs) master AI video tools to push creative boundaries, I am dedicated to helping professionals harness the power of AI in filmmaking. As Director and Producer at Film Art AI LLC, I serve businesses and brands by leveraging AI video solutions to achieve their B2B and commercial goals, blending marketing expertise, traditional cinematography, and AI innovations to stay ahead in the rapidly evolving landscape of AI-generated video content.